3) Utilize a Customer Relationship Management (CRM) system to keep track of leads and their interactions with your sales team- all sales calls, meetings, email follow-up, etc. A CRM can help you automate follow-up reminders and ensure that leads don't fall through the cracks. Additionally,...
When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Is it about quickly responding to leads, keeping your CRM neat and tidy, o...
Use CRM systems to track attendee engagement during the webinar. This way, you can prioritize leads based on their level of interest. It’s like having a secret weapon to boost your conversion rates. “Webinars are the secret sauce for lead generation. Supercharge your webinars to turn ...
The most successful businesses use multiple channels to communicate with their target audience to spread the word effectively. Overall, those channels can be categorized into paid, earned, owned, and shared media. As per the PESO model, each of these categories has its importance and can be leve...
When it comes to YouTube, the search bar is like a gateway to untapped opportunities. By leveraging metadata effectively, you can significantly enhance the searchability of your videos. How does this work? Well, think of your video’s description and tags as road signs that guide users right...
“This will help you create a better process that will convert more leads.” 5. Track traffic channels to gauge your marketing ROI. Track where your customers are coming from so you can measure your marketing ROI and gauge the effectiveness of various marketing endeavors. Jeff Walker, ...
Understanding the value and efficacy of your marketing is key for calculating ROI and planning for the future. Learn how!
Have you changed the way you measure or track leads? Has your website had any uptime issues? Have you made any changes to your funnel or ads? Was something temporarily driving traffic up in the months previously? Is anything happening at this time of the year?If...
How to Choose and Keep Customers1. Do you know who your customers are? It may sound automatic, but many businesses simply don't keep track of who actually buys their products. And, those that do, rarely analyze buying behavior. A customer database is essential. If you don't have one,...
Set out expectations, and then provide the tools to make them achievable. Introduce ways of measuring progress Measuring progress should be about monitoring that things are on track so that you can implement solutions or extra support where needed. ...