Thankfully there are solutions to the problem. Google AdWords is a cost-effective alternative to focus groups for micro testing and uncovering demand for new products/services. By utilizing the power of Google AdWords, you can discover demand volume and use micro testing to get in-depth insight ...
Here’s the thing: while there is a massive benefit in selling to new customers, you should also be aware of the risks. Your customers are loyal and trust your brand, so you don’t need to sell your company to them. They are more likely to recommend you to their friends, are less ...
Identify which product features your customers truly value and how you can use product feature research to develop and launch truly a successful product.
Instead, we’re going to show you how to come up with new product ideas (that don’t suck) you can sell online. Your brand-new ideas might be inspired by products that exist, but you’ll be empowered with creativity and freedom to make them your own. ...
Are you planning to implement new standard desktop configurations or use Terminal Services? Issues such as these determine the resources that you require and the applications that you are going to test as a suite. If you plan to deploy new applications with Windows during the rollout, test these...
Yuanqi Senlin, the fastest-growing Chinese F&B startup currently valued at 6 billion USD, uses this approach to test all of its products before going to market. According to Focus Media, one of the biggest Chinese advertising networks, Yuanqi Senlin spent more than 1 year and tested more th...
Based on your early research,identify possible products, features, or upgradesthat could meet user needs as well as business goals. Then, run concept testing to evaluate the user experience. First, identify key users or user types to test.Recruit participants for customer interviews or focus group...
stands for a way you might change an existing product to make a new one: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse/rearrange. You can think through each letter to develop a new idea. For example, could you combine two products to make something new?
This is a common problem for all sorts of businesses: each year, more than 30,000 new consumer products are brought to market—and 80 percent of them fail. How can you ensure your product idea is part of the successful 20 percent? Proof of concept—an initial test and validation of th...
Many companies use market research to test new products or get information from consumers about what kinds of products or services they need and don’t currently have. For example, a company that’s considering starting a business might conduct market research to test the viability of its product...