“Original boxes don’t hold their shape if they are stacked, so the shoes can get dented,” Prominski said. “You also can’t see what is in the boxes, so it’s hard to find the shoes you need.” Clear acrylic shoe boxes are an effective alternative. They’re sturdy and you’...
Make sure you have a safe place to tuck these items if you start to overheat. "I always start any race or run that is 10 degrees or lower with gloves on, and then usually within a few miles, I stash them away in a zip pocket", Gainacopulos says. Shop Nike Running Jackets and ...
Molly McHugh
A value proposition sets you apart from the competition in the eyes of your target audience. Get this free template to help streamline your efforts.
Many ads went to multi-brand web shops that advertised KEEN alongside other footwear companies like Adidas and Nike. This added credibility from the customer’s point of view. When you’re dealing with multiple types of infringement, you have to take a multi-pronged approach. This is where Re...
What elements of your story will resonate with your target audience? What do they need to know to connect with you as a person? How do you wrap your brand values and mission into your story to tell customers, “This is a brand for you”?
Once you’ve completed your logo, how can you tell if you scored a winner? Easy: Use our Logo Grader to assess the sustainability and effectiveness of your new logo. Types of Logos Emblems Pictorial Marks (or Logo Symbols) Wordmarks (or Logotypes) Monogram Logos (or Lettermarks) Ab...
If you, too, believe that bringing more voices to the table is better for business (and by proxy for the societies it operates in), here’s your primer on how to build a case and implement diversity hiring practices in 2025. What is diversity hiring? Diversity hiring is the process of...
Around this, see if your expert executives can appear on panels, give trade show keynotes, run events, or make podcast appearances peppered throughout the year. As a concerted brand awareness campaign, the goal here is to put your brand’s voice at the center of the discourse – and to ...
How to cope: when you notice your brain is being hijacked by fears that you're a fake, fight back. "It's important to silence the negative thoughts, as they are the real imposter", says Muradian. One effective way to block out the bad is by thinking of the best compliments you've...