Your product category and your audience may dictate which types of photos are most important. For example, if you sell athletic shoes to dedicated runners, then you’ll likely want to take closeups of the soles and any removable orthotic insoles (as examples) that runners care about. ...
There are three main types of lighting used to photograph shoes: Natural lighting. When shooting lifestyle photos, natural light is an effective, free resource for you to use. Get creative with the times of day you choose to take photos, as golden hour (sunset) will produce far warmer colo...
There is a simpler way – you take photos of whatever you like, load into the website (the so-called „microstock“), sell the photos online. That does not demand any investment, as the registration to the microstock for photographers is completely free of charge. You sell the same ph...
In order to take great photos, you need a good camera. We will get into this a little later, but for now know that you don’t need a big, fancy digital camera to take incredible photos. You do, however, need to have a basic understanding of some of the functions, especially if you...
The best way to sell products is to let them sell themselves. Consider the Gorilla Pod shown below. The photo demonstrates brilliantly the benefits of the product. The copy is supplementary; the image does the heavy lifting. Let photography do the selling for you as much as possible. ...
Using the example of hand-painted yoga mats targeted at female travelers over 40, imagine marketing to a specific woman. But who is she? You might imagine her as Betsy, a fitness buff with a high discretionary income who likes to take cruises to the Caribbean with her friends. Betsy would...
Test your product photos, then use the feedback to optimize them for more sales. Our guide shows you how to get started with A/B testing.
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It can be super-fast such as 1/4000 of a second all the way to as slow as 30 seconds. The sweet spot is usually between 1/60 of a second to 1/250 of a second – this is more than adequate for regular shooting. To take really beautiful photos, you want to find a good ...
Conceptualizing your clothing photography shoot beforehand is important. First, ask yourself why you need to take photos of the outfit. Knowing the purpose allows you to narrow down your requirements, such as using a white background for e-commerce or props for lifestyle shots. ...