The marine ecosystem shelters a vast number of macro- and microorganisms that have developed unique metabolic skills to survive in diverse and hostile habitats. These survival strategies often result in the biosynthesis of an array of secondary metabolit
Part 1 in a two-part series on marketing for startups. When discussing marketing and sales strategy in the digital age, it helps to first ask this question: Why does most startup marketing fail? Despite what conventional wisdom might lead you to believe, marketing is not a direct path ...
If you really want to become a big success in Marketing today, you need to choose the Fast Moving Consumer Goods (FMCG) industry. Yes, it always operates from a "cost plus"strategy. Even when the better attributes of the product are advertised, the price of the product never ever comes ...
► 30+ Women In Marketing Share Their Career ChallengesTo overcome your career challenges is to listen to what other women in marketing have faced.So we asked: As a woman in marketing, what challenges have you had to overcome in your career?
The number indicates the importance of video marketing for businesses. As a result, the need for video marketers will increase in the coming years.But, how do you ensure you get noticed by potential employers? Here are six ways to become a great video marketer and build a career of it....
You’ll need to create a lot of content to succeed with affiliate marketing. If you choose something you hate, you’ll find it hard to press on when the going gets tough. That’s why, when I built my first site, I chose to talk about one of my hobbies—breakdancing. And despite ...
Affiliate Marketing For Beginners: What It Is + How to Succeed Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing. According to How much money do affiliate marketers make...
Your content is an integral part of your marketing plans to ensure that you’re not just screaming“Buy, buy, buy!!!”at your prospects and customers. Bear in mind that customers trust quality content more than any form of paid advertising according toNielsen’s 2013 Global Trust in Advertis...
In the world of digital marketing, it is not enough just to be knowledgeable about the latest trends and have a knack for basic leadership traits. To be an effective and successful digital marketing leader, you need to have certain qualities that make you stand out from the crowd. ...
Not to worry. My fellow marketing consultant, Frank Girard, and I have written a start-up manual to help you turn your marketing knowledge into a handsome freelance living. Now, in our comprehensive guideHow to Succeed as an Independent Marketing Consultant, we show you everything you need to...