It is easy to think that taking a cool photo to post on Instagram or recording a fun dance for TikTok will make you famous overnight. The reality, though, is that becoming an influencer is less about finding a trend to follow and more about consistent and strategic planning to build a b...
you need to understand who’s already in that space. Start by looking up the influencers on your chosen channel, but expand your search as needed. Platforms likePost for Rent,HypeAuditor,UpfluenceandScalefluencecan do a lot of the legwork for you. I want you...
Amazon Influencer Program:You don’t need a website to be eligible for the Amazon Influencer Program; you just need an Instagram, Facebook, YouTube, or TikTok profile with a decent following and engagement rate. As a creator, the Influencer Program may be your best bet. You’ll get all ...
And with Soto looking to find his new home by the end of next week's winter meeting, and Scott Boras leading negotiations for him - and a bevy of other big name free agents - the dominos should start to fall soon. You can honor Jim Valvano and support ESPN's V Week with a ...
How to define your ideal influencer Partnering with an influencer with a large following may help you increase brand awareness, but if you want the most bang for your buck, you should work with influencers who can get your brand in front of the right people. To do this, you need to fir...
If you want to start an online boutique, it’s critical to learn how to write a business plan. Free: Business Plan Template Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s wh...
Just as there’s an art tochoosing the right influencers to work with, there’s also anart to the gifting process. The key takeaway brands need to understand is how the gift supports a strong campaign. Start with the end in mind and work backward to make your influencer gifting strategy...
In 2024, brands need to implement influencer marketing as a vital part of their marketing strategy or risk getting left behind. Rather than influencers being an afterthought, marketing teams need to consider setting aside an upfront, dedicated budget for influencer strategies to stay ahead. In thi...
Influencers have a way of making their recommendations seem more like advice from a friend than an advertisement. Influencers also create a sense of wanting what they have. They show off products and experiences that we desire, leading to FOMO (fear of missing out). ...
A clever slogan can increase brand awareness as customers start to recognize it—even when it’s divorced from your brand. Here are some ways to approach writing your slogan: Stake your claim, like this example from Death Wish Coffee: “The World’s Strongest Coffee.” ...