The process of influencer marketing is about finding an “influencer” who has accrued a following that closely aligns with your ideal audience. Then, establishing a relationship with that influencer, and subsequently finding a mutually beneficial way to promote your business to their audience. For e...
Starting an influencer marketing campaign is no small task, but there are five steps you can take to make a big project like this more manageable while incorporating Instagram growth hacks. 1. Set campaign goals. First, you’ll need to identify the most important metrics for determining the su...
Note: Many early agency owners worry that their agency needs to look bigger than a one-person team, but potential customers are often willing to pay higher prices for individual experts because they don’t want a junior staff member at a marketing agency doing the actual client work. So don...
But let’s not stop at the immediate gains. When you create an AI marketing agency, it’ll have the potential to become a bustling innovation hub. It’s like a magnet for top talent, attracting the best and brightest minds who share your vision. Together, you create a culture of constan...
How to create an influencer marketing strategy Here are the 9 steps to setting up a successful influencer program for your brand. 1. Determine your goals As with any good marketing strategy, the number one thing is to outline your goals. Defining what you want to accomplish in your influencer...
If you want to work in digital marketing as an entrepreneur, then you’re probably wondering how to start an agency. A digital marketing agency gives you the freedom and flexibility of freelancing, but without many of its limitations. Keep reading to find out how to start a digital marketing...
Step Three: Execute the Influencer Marketing Campaign Step Four: Analyze the Campaign Performance Get Ready to Start Your First YouTube Influencer Campaign If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company. After Instagram, You...
If you plan to promote on social platforms like TikTok or Instagram, consider using an influencer marketing tool like Influence or hire an agency to help you identify potential partners. It’s typically more beneficial to work with an influencer who has a presence on multiple channels to increase...
You’ve finally decided to make your dream come true: You’re going to start a social media marketing agency. Great! But where do you even start? What’s going to be your first step? It can feel overwhelming to think about everything you need to do, from understanding social media pl...
When planning an influencer marketing strategy, you need to start thinking about the most effective way to reach your target audience through someone else’s following. Collaborations happen with influencers on different channels, and no two strategies should be the same; it helps to understand the...