A study shows thatover a thirdof Instagram users have purchased something directly from the platform. It’s also found that81 percent of Instagram usersleverage the website to research products and services. Those figures make sense. On top of Instagram’s robust advertising program, it’s also...
This section will provide you with the essential strategies to ensure your Instagram advertising efforts are built on a robust groundwork. Determine Your Instagram Advertising Goals Setting clear and precise advertising goals is the first step toward creating effective Instagram ad campaigns. ...
If you’ve already exhausted your Instagram influencer marketing opportunities or simply want to try a new marketing channel, but don’t really know where to start, here’s a quick step-by-step guide to advertising on Instagram. Start selling online now with ShopifyStart your free trial Why ...
Many brands have discovered the benefits of using Instagram during the past year, with its rising popularity encouraging even more to try its
those businesses that haven’t yet experimented with advertising on Instagram, the good news is that it’s easy to start and not cost prohibitive. And as you get more experienced, you’ll be able to create an ad strategy that’s ever more sophisticated to reach your desired target audience...
According to statista.com, social media ad spending in 2021 was at approximately 132 billion dollars and is expected to exceed 200 billion by 2024. One platform, in particular, Instagram, saw an estimated 26.46 billion dollars in advertising revenue in 2021 and is projected to reach 39.7 ...
How can I do Instagram ads? Given Instagram is owned by Meta, its advertising function is similar to Facebook’s. It doesn’t have its own ads manager, though. Everything is done viaFacebook’s ads manager.This tool is similar to other online advertising platforms, where businesses set an...
Want to use Instagram to start and grow a successful business of your own? Download this free guide to learn how to do it. 1. Refine your brand Your brand is one of the most important marketing tools your business has. Learn how to think smartly about your audience, voice and aesthetic...
While learning how to run Instagram ads has a bit of a learning curve, these ads are relatively cheap. Advertising on Instagram can be a good way to get more bang for your buck when it comes to marketing. Smart targeting. You can use smart targeting to target specific groups of customers...
Between posts, ads and stories, there’s no shortage of potential small business marketing tools on Instagram. Here are some basics to help you start using Instagram for business. 1. Add professional-looking photos. Instagram is a photo-sharing social media platform, so it’s essential to shar...