As a brand, you want to control the voice of your Facebook posts to get your message across, but running ads these days goes hand in hand with negative, spam, and unnecessary comments taking up the comment section. Hiding comments on Facebook allows you to manage your ad posts in a bet...
So, now you know the power of Facebook ads manager. Now, let’s explore how to actually run ads. I’ll demonstrate the steps below. 1. Create an account with Facebook Ads Manager. To use theFacebook Ads Manager, I need a Facebook Business Page (learn how to set one up here). T...
Now that we have established the need for using Google Analytics to track Facebook ads and the importance of URL parameters, it's time to initiate the whole setup. Just follow these 5 simple steps to track your Facebook ads in Google Analytics: Use URL Campaign Builder to Generate URL Para...
Facebook said,“We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from. We also think it’s important for people to be able to see the other ads a Page is running, even if they’re not directed at you.” Turns out this transpar...
Test new lookalike audiences Test new interest audiences Slow and steady 20% budget increases Use automated rules to scale Facebook ads Duplicate successful ad sets Duplicate unsuccessful ads Secure the lowest manual bid Automatically increase or decrease ad set budget based on performanceTry...
Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner's guide. The essential component of this definition is the wo...
02. Adding Facebook Pixel to Your Website Next, you’ll need to install aFacebook Pixelon your website. This lets you track the success of ads you run on Facebook. Put simply, a Facebook Pixel is a code that you create in the Facebook Business Manager. You embed this code on...
How to Calculate ROI on FB Ads Note: I find this method the most convincing because as a marketer (or a business owner), you already have free access to Google Analytics, and Facebook Ads Manager even if you’re a complete beginner. There are other ways to do it but that requires som...
To achieve the best results while using Facebook Ads Manager, a methodical strategy is required. Here’s a step-by-step instruction for using Facebook Ads Manager: Go to Google, and type Facebook Ads Manager. Open the first official link. After the page opens, click on the ‘ Start Now...
the measurements given by the respective ad manager and analytics sites on each platform don’t quite match up with the numbers Google Analytics will show. Instead of saying “the Facebook Ads manager know best” (which I’ve heard a lot of people say), it’s best to askwhy are they ...