Facebook Business Manager is a tool that helps you manage your Facebook marketing and advertising efforts. It’s a free platform used to run and track Facebook ads and manage your Pages, security, billing, and other Facebook service accounts like Instagram and WhatsApp. Think of it as the ...
CEO Jen Greenlees soon realized this objective was “too short-sighted” and didn’t help the brand grow. When the company chose to optimize ads for engagement instead, it saw exponential growth in its Facebook account.
How to set up a Facebook ads manager account Facebook requires you to create and monitor your ads throughits Ads Manager tool. The setup process is simple. After you accept its non-discrimination policy, Facebook will take you to yourAds Manager page. There youcan choose a campaign goaland...
You can delete a Facebook ads custom conversion by heading to yourEvents Manager, going toCustom Conversions, select the conversion you want to delete, clickManage,and then clickDelete. Can you use custom conversions in automated rules?
The tool lives in the Facebook ads manager in your ad account. Most advertisers begin by targeting a 1% lookalike audience: the people most similar to your list of current customers. Scale your ads by expanding that range to 3% to 5%. Increasing your lookalike audience lets you deploy more...
But if you want to add a payment method proactively, log in to your Facebook Ads Manager account and go to “Billing and Payments” on the left-hand side. Here, you’ll get the option to add your payment information. ⚠️Note: The options you see might vary depending on your locat...
Learn how and when you should use Facebook Lead Ads to collect lead information without forcing users to leave their app.
1. Create a Facebook Ads Manager account To use Facebook Ads Manager, you need to set up a Facebook business page if you don't already have one. Note that you can't run Facebook ads through a personal account. After you navigate to the Facebook Ads Manager, follow the steps below:...
To use Facebook Ads Manager, you need a verified payment method and: A Facebook Page or To be an admin, editor, or advertiser on someone else's Page If you do not have a Page for your business, you can followFacebook's stepsto set one up. Any Page you create will be automatically...
To show your audience the most relevant ads, Facebook’s Ad Manager lets you upload multiple versions of an ad and test them on different users. The AI then measures their performance over time and you can choose the best one for your final campaign. ...