By the end of this chapter, you should have everything set up and ready to start making Facebook ads to market your products or services. Facebook Business Manager: the basics Business Manageris a tool designed to be your primary hub on Facebook to manage all of your Facebook Pages and...
Facebook Ads (now Meta Ads) can generate a high number of qualified leads. Unfortunately, even slight discrepancies in tracking data can make it difficult to understand whether your ads are converting or not. There are a lot of traps waiting for you, so make sure you know how to accurately...
How to create a new ads account on Facebook Now that you’ve created your Facebook Business Manager account, if you wish to run ads on Facebook, this next portion will help you do that. First, you’ll be happy to know that you don’t have to create a new ad account as an Ads ...
Learn how and when you should use Facebook Lead Ads to collect lead information without forcing users to leave their app.
Learn to make dynamic Facebook ads that help your products stand out from the competition and appeal to interested shoppers.
To scale your Facebook campaigns internationally, think creatively about whom to target. You may know your home demographics better than anyone, but don’t be afraid to test ads on global audiences you haven’t considered before. Spend some time in your ad account, looking for patterns to exp...
3. Add Facebook ads account Next, you’ll want to add a Facebook ads account to your Business Settings. This provides easy access to your Facebook ads account from Business Manager. Click Ad Accounts in the left navigation. Then click the Add dropdown menu. You’ll see three options ...
Facebook ads vertical scaling This is the “spend money to make money” option. Put more money into successful ads, and they’ll reach larger groups of people. The secret to vertical scaling lies in slow and steady increases. Sudden, dramatic budget increases will throw off Facebook’s alg...
1. Create a Facebook Ads Manager account To use Facebook Ads Manager, you need to set up a Facebook business page if you don't already have one. Note that you can't run Facebook ads through a personal account. After you navigate to the Facebook Ads Manager, follow the steps below:...
If you are sharing access to your Facebook ad account with an agency that will manage your ads for you, you can use a tool like Leadsie to grant them access without sharing your password. In the Creative Hub, you can mock-up ads and share them with team members or clients before you...