Setting up WooCommerce tracking in Google Analytics can feel overwhelming, especially since Googlediscontinued Universal Analytics (UA)and replaced it withGA4, which works very differently. In this guide, I’ll
Learn how to set up GA4 in five steps. And three different methods for installing it on your website.
Conversions in GA4 If you used Universal Analytics (UA—the main Google Analytics version from 2012 to 2023), you might remember setting up ‘goals’ to track website actions. In UA, desired visitor actions, like making a purchase, adding a product to cart, or signing up for a newsletter,...
If you have been using Goals in Universal Analytics, these are now known as Conversions in GA4. You can attempt to transfer them over automatically: Go toAdmin → Property → Setup Assistant, in your GA4 property. Scroll down to the conversion section and click “Import existing goals from y...
If you used Google Tag Manager to migrate to GA4, you’ll also use it to set up ecommerce events. Make sure you have access to Google Analytics and your website source code. Follow the steps inthis GTM guide by Googleto complete the setup. ...
Start with the event-based goals when transferring your current UA goals to GA4 because they are closest to the original goal setup in UA. After you have configured the events in GA4 and marked them as conversions, tackle your engagement and destination-based goals. - You have two options fo...
Before we start, it’s important to note that GA4 cannot run an A/B test by itself. For that, you need to use a third-party tool such as Optimizely or VWO. However, you can still interpret the results from your A/B tests in GA4, and here’s how to do it properly. ...
Learn to setup User ID in Google Analytics 4 (GA4) through this step by step guide. User ID is a unique set of alphanumeric characters assigned to a user.
If you’re creating UTM codes to use in other locations, try Google’sCampaign URL Builder. Let’s look at how to use it to generate the below URL: First, go to the Campaign URL Builder tool. Make sure the toggle is set to “GA4.” ...
You’ll have to look through the code to correct the error. Installing GTM code on your site and having flexible settings (for example, custom tags) requires knowledge of HTML, JavaScript, and the DOM. GTM doesn’t offer online support or reports. Track Ad Costs and Conversions in GA4 ...