Running TikTok ads without tracking their performance is like driving with your eyes closed. You need to know what’s working to maximize your ROI. That’s where the TikTok Pixel comes in. The TikTok Pixel is a code snippet you need to add to your website when you advertise on TikTok. ...
While it’s still relatively new and evolving, TikTok now offers businesses the ability to sell their products on TikTok Shops, an in-app shopping platform for sellers, creators, and affiliates. These Shops allow users to buy products in the app without having to open a browser. When your b...
The pros to a TikTok business account are instant access to the link in bio feature and access toTikTok ads. A downside is that you won't have access to most sounds used across the app because you'll be limited to the commercial music library. Sounds are a big part of TikTok trends, ...
Another way to drive sales to your business or e-commerce site is by running TikTok Ads. Although they require investment, they are simple to use and allow you to enter details to target your specific audience. In order to create a TikTok Ad, you first mustcreate a TikTok Ads Manager ac...
How to set up ads on TikTok Now that you know about the different types of TikTok ads, let’s look at how to set them up from your TikTok ad account. Step 1: Create your TikTok ad account The first step is simple: create a TikTok Ads Manager account. To set up a new account, ...
2. Get to know TikTok As soon as you’ve set up an account, the main home screen will show you the For You page. This is the central feed of the platform, which includes a curated mix of videos from users you follow, trending content, promoted videos, TikTok ads, and other content...
Provide your birthday and choose a unique TikTok username Choose your interests to personalize your TikTok feed Set up your TikTok profile with aprofile pictureand bio How to Delete a TikTok Account TikTok password requirements When you create your TikTok account, you’ll need to create a strong...
Paid TikTok ads are managed through TikTok Ads Manager, so you have to have a business account in order to start running them for your business (more on that in a bit). TikTok ad types When running paid ads on TikTok, marketers have a variety options to choose from. To run the most ...
How do TikTok ads work? Setting up a TikTok ad is relatively easy. First, you have to create a business account from which you will build, manage, and track your ads. The next step is describing your business and setting up your payment type. ...
Another way to level up your TikTok ads involves tinkering with your bidding and budgeting strategy. For brands starting out on the platform, kick off your campaigns by choosing a budget that’s approximately 1.2-1.5x your typical cost per acquisition. ...