What Makes a Trade Show Booth Effective Establishing clear goals. Before you start arranging your trade show booth, set clear goals to help develop your strategy and determine the return on your investment afterward. Quantifiable goals to consider include total booth attendance, leads generated, and...
By this time, you should have already started to design your booth, and at the same time, you may have realized how hard it can be to set everything up and get the job done. The design of the booth is essential in making your company stand out; after all, no one wants to go to...
Unfortunately, this is an all-too commonrealityfor exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects. In this post, we outline some of the best practices to planning and operating in-booth games and...
Need help with preparation or booth management? HI-COM, as always, is here for you! Drop us a line if you have any difficulties with your upcoming trade show in China, and we will be happy to do all we can to support your business needs!
You can also ask to visit the trade show before signing up for future events. Attending the show beforehand might mean that you have to wait a season before you can invest in your booth. However, at least you'll know what to expect. You can also search the trade show’s website and...
As a wholesaler, you can set the rules for your retailers. But it’s also up to you to ensure retailers can make a profit from selling your product. Setting payment terms Another pricing decision you’ll need to make as a wholesaler is the payment terms you’ll offer customers. Most ret...
Trade Show Success Strategies: How to Make Your Booth Stand Out The trade show floor can be a difficult and very competitive place to gain the attention of your desired visitors. For trade show success and to meet your return on investment (ROI), one of your best chances to create brand ...
How to Prepare For a Trade Fair ExhibitionSet clear goals for your trade show participation What do you want to get out of it? How many attendees do you want to stop at your booth How many leads do you hope to generate? How many products do you want to sell? Are you focusing on ...
So, let’s spend a cycle on trade shows for the first time in years. Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked several exhibitors that question recently, and ...
How to Prepare for Your First Trade Show as An Exhibitor 1. Set Some Goals for The Show 2. Do Your Research 3. Make Appointments in Advance 4. Brand Your Booth 5. Be Prepared 6. Check Your Logistics 7. Follow Up When Do Fashion Trade Shows Take Place? How Long Does Preparation Take...