Use the Facebook pixel to create custom audiences—people who’ve visited your website (or specific URLs on it). If someone visits your dog food product page, for example, you can show them a retargeted review video ad of a previous customer raving about it. 3. Select an ad placement...
Bonus tip:If updating all your old content seems too much work, consider usingAI writing toolsto speed up the process. You can feed them your old posts and enter some prompts to have them rewrite them in a way that adds value, then repost. But don’t rely on AI entirely. You’ll st...
Use the blue button to choose the Instagram account you want to advertise from. Enter your login information. It’s also worth checking that yourFacebook Pixel is set upat this stage. Facebook Pixel is a small piece of code that tracks activity happening on your website, so Facebook can...
A key thing to remember with Facebook advertising is the people you reach aren’t actively looking to buy your product or service. They’re relaxing, engaging with friends, looking for funny videos, etc., and you’ve interrupted that with your advert. It’s not often you make a sale wit...
Instead of setting daily limits, set alifetime budget. This way, Facebook will spend your budget as necessary and spread the amount over the entire run time of the ad campaign. Another tip is to start with thelowest cost bid strategy(automatic bidding) as it drives the best results at th...
When Facebook first launched, it was a rocket ship. The company used a staged rollout, where it would open its app to a larger and large set of users, not gradually, but exponentially. In short, with its first release, in February 2004, it only proved the concept through Harvard. Asgr...
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Step 1: Manually Create a Trackable Link The first step towards being able to track Facebook Ad traffic in Google Analytics is to create a trackable link. If you’re usingAdEspresso this is a super fast and easy process. When walking through the steps towards setting up a new Facebook cam...
Setting up your ads First click on the little triangle on your Facebook menu > Create Ads. Then, Send people to your website. Enter your URL in the the box, then click on the blue button on the bottom “Set Budget & Audience”. ...
Retargeting works by targeting Instagram users who’ve previously engaged with your app, website, or ads. For example, eCommerce brands use theFacebook Pixelto match people viewing its product page with Facebook profiles, allowing the brand to reach those people with retargeted adverts through the...