Choose a campaign objective Define your target audience Select an ad placement Produce the video Run A/B tests 1. Choose a campaign objective Before starting any new advertising campaign, be clear on what you want to achieve off the back of your video ads. Facebook calls this the campaign...
You’ve got yourFacebook business pageoptimized and a strong Facebook Ads campaign set up. You’ve already been through several greatcall to action ideas(CTA) and now need to ensure you’re maximizing conversions by correctly using the Facebook call to action button. Fortunately, Facebook wants...
How you could be the star of a Facebook advert - without giving your permissionJEROME TAYLOR
If you have a Facebook adverts account, then skip to step 2, else new users should continue. The Facebook adverts account is an identity of an advertiser and you must have an advert account in order to run an ad campaign. Go to Facebook on desktop, selectCreate Advertfrom the drop men...
6. You picked a very narrow audience Narrowing down the kinds of people that should see your ads can help you get better results. However, restricting your ads to a very small audience might cause Facebook to stop delivering your ads. ...
Who Should Advertise on Facebook? A key thing to remember with Facebook advertising is the people you reach aren’t actively looking to buy your product or service. They’re relaxing, engaging with friends, looking for funny videos, etc., and you’ve interrupted that with your advert. ...
Plus, if the site you’re writing for agrees, you might even be able to directly promote your blog inside the guest post. Not only is guest blogging a great way to build backlinks (which helps with SEO), but it also gets your blog in front of a brand-new audience. ...
Use your Facebook page image – you did set it to be your excellent logo, didn’t you?! Step Seven – Choose Your Audience You will have very clearly defined audience characteristics. For example, if you are putting on a music festival in Cheltenham, you will want to promote (first and...
Doing so will most likely result in you losing a lot of money. You’ll want to do some groundwork ahead of time so that you can increase the odds of your display advertising plan succeeding. The first thing you’ll want to focus on is your target audience. ...
When Facebook first launched, it was a rocket ship. The company used a staged rollout, where it would open its app to a larger and large set of users, not gradually, but exponentially. In short, with its first release, in February 2004, it only proved the concept through Harvard. Asgr...