As you’d expect, the watch portion of the iControl remains at Timex’s highly functional standard, with a readable face and a long list of features: time, alarms, countdown timer, Indiglo, interval timers, etc. Visually, the new buttons are not obvious, so the iControl can easily pass...
(Search “Timex Commercial with Psychic” on YouTube.) I had to call John Cameron Swayze to ask his permission to use his old reading of the line, which he was paid handsomely for. I also named “Indiglo” (not my best work.) We did a series of print ads featuring people who had ...