Set up an automated ruleto pause PPC adsonce your client has spent a particular amount. This feature may come in handy to stay within budget if your client’s campaign runs less than a month. In other words, you won’t have to worry about the ‘30.4 multiplied by daily spend’ rule a...
If you want the best of both worlds, you can use AdEspresso to create and manage your Google Ads campaigns. Advanced split-testing (which we’ll get to later) combined with easy to interpret analytics and all of the tools and features you need to create a successful campaign makes AdEspress...
Google Ads campaigns work through a selection of settings. Among them are ad groups (which contain the ad formats and target keywords), budget, and technical settings. Google ads are self-serve, meaning you can set up and cancel an ad campaign at any time. You can sign up for a Google...
The Quick Win is focused on 7 key steps to help set up your Google Ads campaign:Step 1. Create your Google Ads account Step 2. Decide on your core keywords Step 3. Configure Campaign Settings Step 4. Create your first Ad Group and enter your keywords Step 5. Write your ads Step 6....
Google Ads is one of the most effective PPC channels out there. In this guide, we give you the nitty gritty about how to start advertising on Google.
Learning how to optimize Google Ads is not just about improving individual campaign performance; it’s about adopting a more strategic, data-driven, and user-focused approach to your digital marketing efforts. The benefits of optimization are clear: from maximizing budget efficiency to imp...
Making bid adjustments is a strategy to let you adjust your ad frequency based on how, when, and where someone searches. Bid adjustments will affect individual bids but not your overall daily Ads budget.Google also offers the ability to adjust bids depending on their performance. This strategy ...
How much do Google Ads set you back? There is no minimum spend on Google Ads, allowing you to set a budget for as low as a couple of dollars per day. That being said, you won't generate much traction with an ad spend this low. Instead, most businesses find that they need to se...
Businesses operating in specific regional markets or individual cities must ensure their geolocation parameters are set correctly in order to maximize the impact of their campaigns. For more information on optimizing Google Ads’ location settings, check outthis comprehensive guide to location targeting in...
From here, you have two options for creating your first campaign: through Google Ads Manager or with Metricool’s Google Ads. Both of these platforms offer free ad tools, to run and analyze campaigns. Let’s run through how to create Google ads campaigns for each!