Influencer marketing is a subcategory of social media marketing that involves partnering with content creators or influencers to promote a product, service or a brand. The influencer produces and publishes content about the brand or product, and the brand pays them with cash, free products or, s...
When you pair-up with an influencer that has a captive audience aligned with your industry, you’re in a prime position for growth. Your access to an audience that’s more likely to purchase what you have to offer makes it easier to accelerate your marketing cycle, leading to more sales ...
What is an influencer marketing hub? Influencer marketing hubs are software platforms that make it easier for brands and influencers to connect. You may also hear them referred to as influencer marketing platforms, influencer marketing tools, or influencer marketing software solutions. Get in touch...
In this article, we’ll cover how to find influencers for your marketing campaigns. You’ll learn all about what influencers do, the different kinds of influencers, where to find them and how to vet them once you do. What is an influencer? An influencer is someone with a dedicated soci...
relationship management, and deliverables from both parties. In this era of influencer marketing in 2021, my tip for ecommerce brands would be to start looking for influencers and creators that are already customers. Nothing is as authentic as someone who already knows and loves your products or...
7 FREE tips to help you expand your audience, boost sales, and become an influencer marketing pro. Yes, please send me the biweekly newsletter packed full of industry news, market trends and practical tips. Yes, I would like to receive emails with information and offers from DHL, and can...
In this post, you’ll discover some of the essential steps you should take if you’re going to promote your events with influencer marketing. Let’s take a look: ADD YOUR EVENT How to Use Influencer Marketing to Promote Your Events: ...
Find someone with the right audience When working with an influencer, make sure the person you choose to work with has an audience that matches your target customer profile. Are their followers mostly teenage girls, or moms looking for recipe ideas? Tools likeKred,Traackr,FollowerwonkorBuzzsumocan...
Influencers are individuals that have audiences you’re interested in marketing to. Most often, they’re on Instagram. Lately, the term “influencer marketing” has begun to apply to all social networks. When you work with these influencers to promote your product, that’s called influencer mar...
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media. It proposes an integrated model – social media influencer value model – to ...