Indirect mentions:In this case, a brand is referenced without using its name. For example, referring to the Golden Arches for McDonald’s or mentioning a product without the brand. Indirect mentions include misspellings, taglines, common phrases, and ad callouts. The term ‘Big Mac’ clearly ...
Hyperlocal is a marketing technique that focuses on a very specific geographic area, sometimes as small as a few blocks or streets. It’s aimed to target customers in your area, within 5-7 miles, who are willing to buy your products and services. Businesses with both an online and offline...