When you start selling products online, you’ll have to convince a competitor’s audience to buy from you instead. Uncover the customer persona they sell and market to through competitive analysis. Play on the unique value proposition that sets you apart. Build buyer personas Think of a buyer...
Here are some challenges you need to keep in mind when you decide you want to sell in China: Before doing business in China, you need to do your due diligence in researching how the market interacts with foreign products. As less than 1% of the population speaks English, you will definite...
It also enables you to evaluate the competitive landscape, identify market gaps and make informed decisions. All of this increases your chances of success and mitigates risk. When it comes to consumer behavior, there are two sets of research: primary and secondary. Primary research: This is the...
If you’re looking to sell alcohol online in China, it’s crucial to have your own Chinese website. This isn’t just about language but about making sure your site feels familiar and easy to use for local customers. Once you have your site set up, you can’t ignore Baidu, which is ...
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The idea of having to sell their home and move into a retirement home was an extremely painful experience for them. Indeed, old age for them, and many old Americans can mean not only the possible failure of one's health, but the loss of identity and self-worth. W: Yes, it's true...
“You have to sell each of them on the unparalleled benefit you provide without muddling your [overall] message.” You don’t have to create your buyer persona with a pen and paper. In fact, HubSpot offers a free template you can use to make your own (and it’s really fun). You ...
Your niche and your target market will guide decisions about which products to sell or services to offer. Consider, for example, whether your audience would be receptive to curated kits or gift sets, and whether seasonality is a factor. Price and profit margin are essential to consider, as th...
(some serious pitfalls here if you don’t know what you are doing), what price you should stick on that book of yours so that you can be enticing to readers but still make some scratch, and a few pointers on how to sell the blasted thing – as if you didn’t have enough to be ...
An absolute auction is a type of auction where the sale is awarded to the highest bidder. Absolute auctions do not have a reserve price, which sets a minimum required bid for the item to be sold.