As an open platform marketplace, Tmall provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers. However, unlike Tmall Global, you will have to have an entity in China in order to be able to sell on Tmall.com....
Sephora’s mobile app integrates tutorials, beauty and fashion news, new product launches, and access to customer rewards. For example, users can seamlessly move from watching a makeup tutorial to purchasing the featured products directly through the app, earning loyalty points in the process. Seph...
Customer stickiness reduces churn and improves up-sell and cross-sell opportunities; we just found that out. But what that truly means is that your existing customers are now spending more money on your brand, which directly increases their lifetime value (LTV)....
Sephora’s Color IQ scans faces to recommend personalized foundation and concealer shades, while Lip IQ helps find the perfect lipstick shade, making way for a seamless makeup shopping experience. Neiman Marcus Visual Search Neiman Marcus employs AI in its Snap-Find-Shop app, allowing users to ...
DTC, or direct-to-consumer, is a retail model where a brand or manufacturer sells its products directly to the end user, rather than through a retailer like Target, Kroger, Sephora, etc. Throughout this article, you’ll find DTC brand examples, discover the pros and cons of this business...
Surround yourself with like-minded people who have similar goals to your own. Make allies and do joint ventures with the competitors whom you like. They can be enemies or allies. Make the smart choice Don’t sell any SHEIN products online, or any other products for that matter, that you ...
Felix: Yeah, excited to have you guys on. Tell us a little bit more about the store and what are some of the most popular products that you sell. Christine: Yeah of course. We started Glow Recipe in November of 2014 and our mission was to really bring over these great natural Korean...
Megan decided to sell, diverting her attention to another skin care venture she had been growing on the side. That business isGenie Supply, a clean beauty lab that manufactures products for hundreds of other founders who started the same way Megan did—with an idea and a passion for skin ca...
This can lead to lost opportunities for building repeat business or using data to drive advertising campaigns. That said, you can use marketplaces as a supplement to an existing e-commerce store. For example, you may want to sell your product through your website but also offer it on ...
As the four-day convention wore on,the all-night partying didn’t threaten to slow anyone down. The AEE still makes the classic circuit demands of conventional porn stars, each scheduled to appear for three- to five-hour shifts, where they were to sign and sell eight-by-10 ...