Learn how to optimize your Facebook strategy to connect with your ideal audience, boost engagement, drive conversions and grow your business in 2025.
Here you can select Audience Insights: You’ll then be presented with a popup, allowing you to choose either ageneral audienceorpeople connected with your Facebook page: Notethat to protect user privacy, the option to select a custom audience was removed in 2018. Once you’veselected your st...
If you have a large enough customer email list, select “Customer File” from the “Create Custom Audience” view and upload an Excel spreadsheet. Instead of letting Facebook automatically decide who sees your ads based on traffic characteristics, you specify what types of people to target based...
2. Select your lookalike audience size Facebook allows you to choose an audience size ranging from 1% to 10% of your target country’s population. The smaller the percentage, the more closely aligned the resulting audience segment will be to your source audience. For example, if you set your...
Understanding exactly who your target audience is does more than just save money. It guides your social presence and helps you create impactful content, establishing a foundation for higher engagement and improved return on investment (ROI). Want to know how your audience interacts with Facebook?
However, it takes sophistication, knowledge and experience to understand when, where, and how often to show your ads. Additionally, the size of your target audience can also shrink or expand your costs.How to run ads on Facebook In order to run a Facebook ad, you need to follow several...
1. Select your audience source From the word “go,” you have the options we talked about earlier: Pages, Facebook Pixel or an existing Custom Audience. Facebook recommends using “events with value” (AKA value-based sources). That’s because such targeting is based on actual past customer...
The whole Facebook advertising world can be very confusing. Focus on that interest, re-target this demographic, make sure to exclude certain people… good lord, where do you even begin? Over the years, I’ve spent almost $4,000,000 buying Facebook ads — and, beforeI was fired at Face...
Unfortunately, even though social media advertising is relatively cost-effective compared to traditional advertising, you should still target your audience instead of casting a wide net, especially if you have a limited ad budget. And one great way to target your audience is with Facebook ads. ...
Step 7:Define your audience or select a predefined audience Step 8:Choose your daily budget and the ad schedule, make the payment and it’s done. Make sure you watch a preview of your ad to get an idea of what it’ll look like to your target audience. ...