What appeals to Gen Z might be unappealing to millennials. The same applies to entry-level workers versus directors in the same field. These are all different segments of people with unique ways of thinking and know-how. Understanding these customers lets you segment them in your email list so...
How to segment your lists Each of the cloud-based email programs operates slightly differently in the ways it permits you to segment, but programs like Constant Contact, Mailchimp and others are all fairly intuitive. Most allow you to add tags to your contacts’ names and email addresses so y...
Clean your email lists Use a double opt-in sign-ups Don’t purchase email lists Avoid subject lines that read like spam Make it easy to unsubscribe Segment and personalize Feedback and surveys Subscriber feedback provides first-hand insights into your readers’ experiences and what they value in...
Segment and personalize Segmenting your list based on your audience’s demographics and behavior is an email marketing best practice, as is personalizing your emails to suit their preferences. Writing customized content with personal appeal through practices such as including subscribers’ first names ...
Personalize CTAs Ensure mobile optimization A strong email list doesn’t happen by chance. It requires creativity, strategy, and reaching the right people at the right time. Let’s explore 15 tactics that can help you boost your subscriber base: ...
First. Segment and personalize. Segmenting and personalizing your emails is an easy way to boost opens and conversions. And your subscribers will want to keep coming back for content that’s custom-tailored to them. Second. Stick to web-safe fonts and make sure your emails are easy to re...
and personalized emails, it’s essential to segment your contacts. Group them based on criteria like purchase history, location, interests, or engagement level. This segmentation allows for targeted email campaigns that resonate with specific groups, increasing the likelihood of engagement and response....
Segment Your Email List Maintain High Deliverability 1. Use Popup Email Signup Forms Popup forms are a great way to collect email addresses on your website. With the right messaging and targeting, you can offer exclusive content and other offers to encourage email newsletter signups. The easiest...
Ready to increase your email marketing performance with segmentation? Read on! 1. Welcome Emails for New Subscribers This type of segment is best for pretty much any business that sends out regular newsletters. This is the chance to tell them what they can expect from your emails and also pos...
Re-engagement campaignscan bring life back to your list. Follow these steps for success: Segment inactive users:Target those who haven’t engaged in 6+ months. Personalize content:Use names, past interactions, and custom messaging to make emails feel relevant. ...