Learn how to set up GA4 in five steps. And three different methods for installing it on your website.
Google Analytics 4, or GA4, is the latest version of the analytics tool. It has a different reporting interface and comes with new metrics and features. To see real-time online users in GA4, you’ll want to go to Reports » Realtime from the menu on your left. You can see all the...
How to Use AI in GA4 Let’s look at how to use Google Analytics Intelligence in more depth to track users, examine trends, and gain more insights about your digital marketing efforts. 1. Collect and Prepare Data To use GA4 AI, you need to connect your website to Google Analytics for ...
So you can see how users who clicked the link behaved. Like whether they completed a conversion. Once you have this information, you can analyze it to inform how you’ll optimize your marketing strategies. Tip If you haven't implemented UTM codes, use AI Narratives for GA4 to quickly ...
| Search SoV = Your organic traffic / Total organic traffic in your market * 100 Ahrefs Rank Tracker will show you your brand’s search share of voice for up to 10K keywords. Just list out your branded or campaign-specific keywords, and see whether your brand awareness is falling, growing...
Head over to your Google Analytics 4 account > Admin > Debugview. Most likely, you will not see any data there (yet). That’s because that data in the DebugView is visible ONLY when the debug mode in GA4 is enabled. Do not mix this with the GTM Preview and Debug mode. They are tw...
However, you canconnect Google Search Console to GA4to see search terms (isolated from other data you have). In this blog post,I focus on search terms that people enter on your website’s search(if your site has one). Find search terms in Google Analytics 4: Final Words ...
This marks a change from UA, which countedtotal users, which was a total count of all users to a website or app, regardless of their engagement or whether they were first-time visitors or not. You can probably see that the new way to tally users in GA4 is more accurate than in UA ...
We’ll start with an easy one. Here’s how to check and see, at a high level, where your content is performing best. From the Reports section, go to Acquisition > Traffic acquisition Click on the pencil icon in the top right to “Customize report” (you’ll need to be logged in us...
Once you start the test, and assuming you have a sizable amount of web traffic, GA4 will show different page versions to your visitors and record their subsequent reactions. This part is crucial in understanding how different users access your site, what they do once they get there, and how...