Click the "Weak" tab to identify where you rank lower than all your competitors. In these instances, searchers are likely to visit a competitor instead of your site. You may want toimprove your rankingsfor these keywords. Click the "Missing" tab to see keywords that all rivals rank for bu...
Winning keywords- these are the keywords for which you rank higher than your competitors All ranking keywords- these are all the keywords for which you and your competitors rank Don’t forget to export theKeywords To Improveto a CSV, and copy and paste the CSV to the Keyword Gap Analysis t...
For example, here’s how to find potentially rankable keywords with traffic potential above 300 monthly visits. Go to theMatching termsreport in Keywords Explorer and set filters:keyword difficulty filter (KD)to your site’s Domain Rating,Traffic potential,andVolumefilters to a minimum of 300. C...
People use keywords to find solutions when conducting research online, so if your content successfully gets in front of your audience, you stand to gain more traffic. Therefore, you should be targeting those searches with content that features those keywords in a meaningful way. Additionally, inbo...
If you want to learn how to see keywords in Google Analytics 4, you'll first have to connect it to GSC. Let’s get started. Note You must have access to a Google Analytics account already. If you don’t, follow our instructions on setting up GA4. 1. Set up Your Google Search Co...
Google trends also clearly shows seasonal interest in keyphrases. Here you can easily see how one phrase spikes in demand in the holiday season, while the other does not.Targeting seasonal phrases requires forethought and planning! Geographic preferences ...
For most niche sites, the best way to get traffic is SEO. SEO is an acquisition channel that will grow passively. As long as you are ranking well for the keywords you’re targeting, you will get passive traffic. Compare that with other channels. You could experiment with paid ads (for ...
Here’s an example if one of my seed keywords is “womens wetsuit.” Alternatively, you can mine your competitors for inspiration. When youanalyze competitor keywords, you see which terms they are ranking for that you aren’t. Head on over to the Similar Websites section of Ubersuggest and...
As you can see from the above example, these semantic keywords should match the overall context of a particular topic that you want to rank for. What are the benefits of using LSI keywords? So why target LSI keywords? What are the benefits of using them? Let’s discuss now. ...
More interested inbuilding a loyal audience? You might be better off targeting informational keywords. TOFU Vs. BOFU If the goal of your website is to attract clients, you can also think about search intent in terms of the “funnel.” ...