Conduct an online search or reference public agencies like the U.S. Bureau of Labor Statistics as a good starting point. Down the line, you might also find internal data just as useful. You can turn to your own sales reports and see what trends took off right under your nose. This ...
For instance, someone interested in “making cool stuff” may search both of the above keywords (or similar) at some stage. You need to consider both intent and the searcher’s lens for SXO. I like to start by understanding the micro intents using Ahrefs’ Keywords Explorer and checking ...
Ranking factors are the metrics that Google uses in its algorithms to determine which search results should be prioritized on the search engine results pages (SERPs). And we don’t know all the details on these complex systems. That means Authority Score and similar metrics aren’t ranking fac...
Image SEO is the process of optimizing images so they‘re more friendly to search engines and users.
The placement of the page on the site has an impact on how relevant Google deems its content. This is done through the site structure, with content placed in categories which are also relevant to the search term ranking better. Naming your categories and sub-catagories utilising keywords will ...
While you might make $2 profit per item, it might cost you more than $2 in overhead to sell that item—in which case you’ll need to adjust your wholesale pricing to make more profit. To factor these additional costs into your wholesale price calculation, you’ll need to know your ...
disrupting. Instead of competing against a massive list of established apps, focus in and find the areas where you see lots of gaps in the market. And if you happen to run a search that turns up zero results, you may have just found a huge gap in the market that your app can fill....
There are a lot of factors that Google will check to factor in your site's ranking. But there are factors that they have deemed “bad” and you should try to stay away from. Here is a more in-depth article about backlinks that have a negative impact on your ranking:Backlinks That Do...
Because mobile-friendliness is aGoogle ranking factorand there aremore searches on mobile than on desktop, this issue may be holding the site back. Here are some more benefits of completing an SEO audit: Enables you to stay ahead of your competitors in search engines ...
Zoe takes a deep dive into topical authority, a Google ranking factor. Learn about what it is, how to earn it, and, importantly, how to strategically develop topical relevance.