To understand search, we propose two knowledge search dimensions: search space (local or distant) and search heuristics (experiential or cognitive). Combining these two dimensions, we distinguish four search pa
We’ve found that website speed dramatically affects user experience, business performance, and search engine rankings. Modern users have high expectations. They want pages to load in 2 seconds, and most mobile users will abandon a site that takes longer than 3 seconds to load. Slow loading ti...
: When a user searches a phrase, Google’s algorithms sort through indexed pages and rank them based on relevance, quality, and other factors. The goal is to show the best results at the top. (We call that searched phrase a "keyword," even if they used 3 to 4 words to search.)...
When you understand that the main drive is “to make cool stuff”, or whatever the equivalent lens is for your industry, you open up a broader understanding of the search journeys people go through before they’re ready to buy. For instance, before I bought the laser cutter, I searched ...
This not only helps to establish your brand as a trusted authority in your field but alsoimproves your search engine rankings. The Importance of Frequency The impact on SEO isn’t just about having fresh content; the consistency of updates is equally as important. ...
Semrush’sranking factors studyconfirms text relevance as the most important Google ranking factor today. Text relevance means how well your content matches what users want to find when they search. Meaning your pages need to provide the most helpful information for specific queries. And align with...
Either way, divide your sentiment terms into positive and negative sections. Below is an example of what some of those terms might look like for a sentiment search: Positive: Best Love High-five Amazing Perfect Thanks Negative: Worst Hate ...
It's obvious that your cerebral cortex has a big impact on how you think. But studying exactly how it makes you smart is a little tricky, because: Your brain is hard to get to -- it's encased in your skull. Tools for looking at the brain, such asmagnetic resonance imaging(MRI) mac...
If your site isn't indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. So make this your top priority. 2. Check for Duplicate Versions of Your Site Having multiple versions of your website accessible to search engines can seriously di...
Sender reputation. This is a score assigned by an ESP to a sender. It's based on data—similar to howsearch enginesrank a webpage. Your sender reputation is based mainly on your audience's engagement with your emails. But it also factors in the quality of the content, the frequency of...