To address the aforementioned knowledge gaps, based on a concrete theoretical foundation surrounding the post-purchase intention to engage, we propose the positive moderating effect of initial perceived risk on the positive effect of perceived affective and cognitive trust on the intention to engage post...
Klaus Ulrich is a professor and researcher at ESIC Business & Marketing School. Degree in Business Administration and Management, Master in Financial Management, PhD candidate in Management and Executive MBA candidate. His lines of research focus on entrepreneurship, blockchain and finance. He has hel...