If you don’t have historical performance, then be ready to be competitive. Increase your keyword bids, increase your campaign budgets. Just make sure you are ready.” Ben Gemkow Senior Manager, Commerce Media at Tinuiti2. Analyze Your Historical Performance...
If you have a catalog of 120,000 products like Walmart does, managing 120,000 individual bids and ad groups would be a pain—but, even with a catalog that large, you may still identify your top 10–30 products. Because these sell so well, you’ll want to ensure that they live in ...
The next likeliest place for customers to find products is with search, which makes up 30% of product discovery. And a critical portion for retailers is Google Shopping, the leading price comparison portal that drives over 76% of retail search ad spend. This means that merchants who underutili...
“We hardly ever use the product titles that are on our website,” says Jeff Moriarty, owner of Moriarty’s Gem Art.“We optimize them through Google Shopping based on the keywords people search for through our Google Shopping account. Doing this has helped us increase exposure, clicks, and...
having also actively carried out digital transformation, Taiji, a leading enterprise in e-government and key industry informatization, has won bids for key projects such as the second phase of the central government portal, Beijing’s big data platform, and the Beijing Health Treasure support ...
having also actively carried out digital transformation, Taiji, a leading enterprise in e-government and key industry informatization, has won bids for key projects such as the second phase of the central government portal, Beijing’s big data platform, and the Beijing Health Treasure support ...