A professional online presence can help push your career in the right direction. This guide explains how to make a personal website from scratch - for free.
As with the business name, don’t limit yourself with a domain name that only features one facet of your business if you have plans for future expansion of services or geography. For example, don’t choose a URL like sugarlandmuffler.com if you hope one day to open full-service auto rep...
Even the young ones prove they can look beyond surface-level branding.Seventy-eight percent of 18 to 26-year-old respondentsagreed that businesses struggle to engage their target audience due to a lack of relevance, while 56% attribute it to a lack of authenticity. So here’s something for ...
Once you have a general idea, it’s time to consider how to come up with a business name. A solid name is distinctive and memorable. Bonus points if the name makes it obvious what products or services you sell and is easy to both say and spell. You can also test potential names ...
Learn how to start a business—everything you need to set up and launch a company. Discover the best way to open a successful small online business, LLC or partnership.
For example, avoid using specific location names in your domain to make future business expansion into another region easier. We also recommend against using trendy terms, as they will eventually fall out of trend. More importantly, consider the domain’s cultural and linguistic longevity. A good...
You’ve got to pacify the Panda. If you’re looking for ways to expand on thin content, go deeper or broader on an existing page, or convert shorter content to long-form, using Related Topics suggestions can give you inspiration for subject-matter expansion. Multiple studies have shown that...
Everything you need to know to launch a successful enterprise — from the business plan to financing, marketing, and more.
Did your expansion of a lemonade stand into a successful small business motivate you into raising funds for a friend or relative’s illness or encourage you to pay off a debt? Do you love sports playback video that forces you to examine your mistakes and take criticism that leads to self-...
This brings us to estimating a company's beta, which measures how sensitive a company might be to market swings. To estimate a private company's beta, analysts typically follow a three-step process: 1.Gather your data: First, they gather betas from comparable public companies. Let's say yo...