When I'm thinking about brand, I think of three things: authenticity, relevance, anddifferentiation. For authenticity, define who you are as an organization—what made you start your business, your sock company,
Calculus AB is designed to be the equivalent of a first-semester college calculus course. Therefore, it covers fundamental topics in calculus such as limits and continuity, differentiation, integration and accumulation of change, and differential equations. Some students elect to take Calculus AB and ...
For example, if you’reselling jewelry, your competitive differentiation could be that, unlike many high-end competitors, you donate a percentage of your profits to a notable charity or pass savings on to your customers. If you’re entering a market where you can’t easily identify direct comp...
Pictures (Differentiation comparison images) Show them, don’t tell them Show the before and after state. This is a visual image of how your prospects do things now versus how they'll be able to do it in the future. You aren't telling them but showing them using...
The Eight Steps to Brand Differentiation These steps are based on principles from “The Difference Engine”. This is a model of differentiation best practices founded byHubSpot Diamond Solutions partner, Articulate Marketing. To start, let’s view the eight steps from a high level. Then, we’ll...
Learn how to build a brand from scratch to form strong and lasting connections with your client base. These 10 steps will help get you started fast.
1. Customer needs: Understanding the specific problems your target audience wants to solve 2. Your strengths: Identifying what your business does exceptionally well 3. Competitive differentiation: Explaining how your offering is unique compared to alternatives How do you create a unique value propositio...
Learn how to build a brand from scratch to form strong and lasting connections with your client base. These 10 steps will help get you started fast.
67% of employees who agree that their manager focuses on their CliftonStrengths are engaged -- that percentage plummets to 2% when employees disagree. What Our Clients Say "I have never felt more a part of a place than I do now! CliftonStrengths helped us stop fighting on the sales floo...
So many slogans have absolutely no competitive differentiation, such as "Simply the Best" and its variants. You could add any brand name to the line and it would make sense. And this often is proven by how many users of a line there are. Consider the following: Aspen: "Simply the best...