Learning how to start an eCommerce business can be a complex endeavor. To put your business on the path to success, you need more than an idea; you need a plan. This post provides a step-by-step guide to the process of starting a business, from initial inspiration to the first online...
What makes your clothing business different?This is yourunique selling proposition (USP), and it’s what ultimately tells customers why they should buy from you instead of your competition. This is largely about how you want your business to run. What is missing from the market that you can...
A business plan will also help ensure your business finances are in order as you grow. Ask yourself: What is the goal of my online boutique? Do I want to be a brand sold in retail outlets like Urban Outfitters? Do I want to be a high-end brand sold exclusively in my own ecommerce...
is not always obvious who supports this initiative. There are some hurdles to shopping for ethical fashion products too. Brands may source fair trade cotton or fabric and then manufacture it in an unregulated factory. This then counteracts your good intentions when you choose to shop ethically. ...
Start a retail business. Are you selling novelty toys? Rare automobiles? All-natural candles? Vintage candy? Find a way to break out of an too broad area with a focused starting place. Start a legal business. With so many areas of law to practice, it’s helpful to position yourself as...
These guidelines can even help you decide who to partner with, which retail outlets align with your vision, or who to bring on board your team. Leveraging social media is a vital part of this brand-building process. It’s the perfect platform to create a rich tapestry around your brand’...
Getting a hold of this information early will allow you to adjust the production quantity or look into alternative suppliers. Fabrics and trims from stock can run out, be sure they are in stock by the time you need them. It may be a serious blocker for your production if you don’t mak...
If you plan to go all in and work with manufacturers on a production run, you’ll have high upfront costs to meet minimums. A solid business plan and costing exercise will help you determine how much funding you’ll need. “In fashion, you’re not just costing fabric and buttons and ...
Economic shifts and retail industry trends can change markets – and pricing strategies – considerably. For example, high living costs can make a product or service more or less desirable, depending on the price point. Or consider a growing food truck business trying to stand out in a competit...
If you plan to go all in and work with manufacturers on a production run, you’ll have high upfront costs to meet minimums. A solid business plan and costing exercise will help you determine how much funding you’ll need. “In fashion, you’re not just costing fabric and buttons and ...