Now, let’s explore how to actually run ads. I’ll demonstrate the steps below. 1. Create an account with Facebook Ads Manager. To use the Facebook Ads Manager, I need a Facebook Business Page (learn how to set one up here). This is because I can’t run ads through personal ...
Pro tip:As you build out your account over time, don’t limit yourself to just one campaign type. You’ll want to run a mix of campaigns that align withyour PPC goals. Just like a healthy kitchen is used to create a variety of meals, a healthy Google Ads account has a variety of ...
1. Create a Facebook Ads Manager account To use Facebook Ads Manager, you need to set up a Facebook business page if you don't already have one. Note that you can't run Facebook ads through a personal account. After you navigate to the Facebook Ads Manager, follow the steps below:...
Facebook ads can be as inexpensive or as costly as you want them to be. You can set a daily or lifetime budget, and you can choose to pay per click, per impression, or per action. Setting a budget for your Facebook ads is important to ensure you’re not overspending on advertising ...
Let’s take a look at what’s trending on Facebook. We practically live on Facebook. We need to stay up-to-date so we can run the best ads for clients (and teach you the best ways to market your business). If you run ads, it’s important for you to know ad trends on each ...
Facebook and Instagram Ads with Metricool If you’re looking for a simple ad-creation platform, let me introduce you to the second way to run automated Facebook and Instagram ads, Metricool. This tool allows you to create and manage campaigns, and schedule social media content, view in-dep...
Once you’ve created a business page, you’ll automatically have access to your Ads Manager account. If you use Instagram for marketing, connecting your Instagram account to your Facebook page makes it simple to advertise across both platforms. To run ads on Instagram, you’ll also need a ...
Here’s how to use the Facebook Ad Library. Open Facebook Ad Library and search The first step is simple: Navigate to Meta Ad Library athttps://www.facebook.com/ads/library. Within the Facebook Ad Library, you’ll notice the search bar. Start out by selecting a countryyou want to ...
You can create one from your Facebook profile or your Business Suite, but it's easier if you use your Business Suite, since you'll be using it to manage everything anyway. Ad Campaign The ad campaign section is where you create your ad. It's possible and advisable to run multiple ...
It isn’t enough to simply put a campaign together, push the button and see what happens, especially as Facebook has so many sophisticated targeting tools. Creating ads on Facebook shouldn’t be a long and drawn out process but it should be something you take your time over and en...