Before we dive into the actual process of running a competitive analysis, let’s explore a few of the best practices to help you start off on the right foot. Identify both direct and indirect competitors A common mistake is to limit your analysis to direct, easily identifiable competitors. Bu...
Find out the best way to position yourself.Understand how your competitors position their products and services, so you can refine your own positioning to better appeal to your target audience. How to Do a Competitive Analysis Below, we’ll show exactly how to perform a competitive analysis. Ma...
This post explains how to run a competitive analysis to meet your goals. There’s also a free competitor analysis template to make the process easier. Free competitor research template Find a strategic angle to achieve sales success, uncover your product-market fit, and stand out from the ...
This post explains how to run a competitive analysis to meet your goals. There’s also a free competitor analysis template to make the process easier. Free competitor research template Find a strategic angle to achieve sales success, uncover your product-market fit, and stand out from the ...
“Talking about product marketing and content strategy, I take a holistic approach to understanding the audience journey. We think about how we sell them a product in a short period. We think about how we create solutions for people in the long run. This is where the intersection of content...
Free Course: How to Run Effective Customer/User Interviews Course Outline:https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c?pvs=4 This article was co-authored withNandini Jammi. In this guide, you will learn how to conduct a competitive analysis: ...
Competitive analysis in marketing is one of the tools that can help achieve this. Conducting a competitor analysis can be a unique challenge. While the concept is simple, the process is a bit more complicated. In this article, we provide a framework for how to conduct such an analysis in ...
A competitive analysis can help you refine your marketing, confirm your product pricing, and build brand loyalty. Here’s how to perform a competitive analysis to see how your business stacks up.
SpyFu10is a search tool that will show you competitor comparison keywords and what terms these sites have invested in on Google AdWords, alongside every ad test run. It reveals the keywords that are being ranked, so you can work backwards to see which backlinks and content are bringi...
The first step of a competitive analysis is to identify your business’s direct and indirect competitors. Direct competitors are businesses that offer the same products and services. An indirect competitor provides products or services that could meet similar needs or desires but aren’t identical. ...