For Goodyear and other major manufacturers, the customer may be an auto maker, a retail customer shopping for replacement tires or the company's own marketing department. How tire makers approach each of those types of customers — and their needs and desires — are key elements in a tire'...
Granted, a lot more people are driving Toyota RAV4s and Honda CRVs these days, and they have a good reputation for reliability, plus less expensive parts than a BMW might, but that warranty is still going to run in the $2,000 range, easily.See our full review of CARCHEX here. ...