Brands have a growing opportunity to sell digital items on immersive platforms. One 2023 Roblox survey reported that 52% of responding Gen Zplayers were comfortable budgeting up to $10 per month for digital fashion, 19% were willing to spend up to $20 per month, and 18% were open to spen...
By clicking Sign Me Up, you confirm you are 16+ and agree to ourTerms of UseandPrivacy Policy. "Products become immersive media channels, connecting brands directly to their customers, on-demand," she tells Mashable. "Customers can scan their items with their phone and discover in-depth info...