However, ROI reporting is rarely as simple as it sounds. If you want to track the return on investment of a particular campaign and attribute a dollar value to its success, there are many metrics that need to be tracked and measured. Often this data will be spread across multiple platforms...
Learn about what marketing ROI is, how to calculate it, and the challenges of accurately attributing sales and calculating marketing expenses.
According to the 2025 Sprout Social Index Report, the top factor for securing social investment is proving how campaigns align with business goals. Demonstrating social media ROI isn’t just key to increasing your budget—it’s also a pivotal step for advancing your career. That’s why we ...
This document is for Media Buyers, Brand Marketing Directors, and Brand Owners looking to optimize ad spend using the ROI report.
marketing report can help marketing teams and business owners take a step back from day-to-day tasks to evaluate what works (and what doesn’t). One outcome of this process is an opportunity to identify and celebrate your team’s successes and use this information to inform future campaigns....
When organizations consider new initiatives, one question always arises: What’s the return on investment (ROI)? This question is equally important for risk management programs, especially in a landscape filled with diverse and evolving risks. According to a recent IBM report, every data brea...
Return on investment in real estate measures how much profit you have made on that property. Here are two ways to calculate your ROI for real estate.
more control over the variables. You can track how many people see your ad and click on it. You can also track how many sales or leads you generate from that ad. This makes it easier to calculate ROI for paid media campaigns and, in turn, makes it easier to report that data to ...
Map goals to social media ROI metrics According to the 2025 Sprout Social Index Report, social media teams measure success largely through production efficiency. However, marketing leaders tend to prioritize tangible, numbers-based results. To craft a compelling narrative about your impact, you first...
ROI (Return on Investment) measures how much profit you make compared to the money you’ve invested. For rental properties, it’s a simple way to see if your investment is paying off. The formula for ROI is: ROI = (Annual Profit ÷ Total Investment) × 100 Let’s use Excel to crunch...