You may want to position yourself as the premium, luxury option. Or you aim to be seen as the more affordable, value-driven alternative. Either way, a strategic rebrand can help you carve out a unique space in the market. Related:10 Powerful Branding Tactics from Apple, Nike & Google Tak...
Gather data and track ROI after the rebrand launch. SmallBizlady:Can you expand on how to do research? Tracey Edmonds: This can be the most time-consuming part of the process, but it’s a huge determiner of your success. This is the time to check out your competitors and your target ...
Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.
And one key to being authentic is to know your personal brand. In a YouTube video called,Rebrand Yourself & Stand Out on Social Media in 2024, content creator and business coach Troyia Monay says this about personal branding: "The keyword in personal brand is 'personal.' That has everythi...
This article is a spectacular look at how to rebrand, when you can rebrand, and when you can’t. Without further ado, here’s Al on rebranding … Are Any of the Burned-Out Brands Salvageable? The landscape is littered with burned-out brands from the past. Are any of these burned-out...
The article offers tips for printers on implementing a do-it-yourself (DIY) rebranding. They include the need to examine carefully whether a rebrand is needed and whether a printer can afford it. Another is choosing simplicity over fonts and asking customers of their views on various prototype ...
If you were one of the early adopters of Twitter then your account might not reflect the true nature of your business any more. YourTwitter handlemight not be as suitable or as cool as you’d want it to be; and you might find yourself hoping that you could change it for something bett...
JSYK: Going through a breakup is low-key the best time to rebrand yourself. You can be whoever you want to be, do whatever you want to do, and try anything you want to try without having to consider anyone but yourself. But considering breakups = losing someone who was consistently in...
The brand has changed its focus or direction.Often this occurs as single-product brands grow and introduce additional products; a rebrand is required to better encompass all of the company's products. The brand needs to alter or improve its public perception.Brands that have fallen on hard time...
When it comes to creating brand identity, it starts with asking yourself, “What's my brand really about?” Then, the trick is to create a personality and a vibe that resonates with your audience. 1– Identify your brand's purpose ...