This can include customers reached through brand awareness campaigns, online or in-person advertising, social media, thought leadership, and more. Why is brand reach important? Brand reach is important because it is indicative of the number of potential customers your brand could access. The larger...
Over time, as customers become more interested in your products or services, they move down into themiddle of the funnel (MOFU). Here, they might be interested in content that compares brands or helps them choose the right product. You can use content to influence buying decisions. If all ...
Part of the PayPal Business Bootcamp series, this Bootcamp covered how to best reach your customers in online marketplaces, how to transition from marketplace sales to your own website, how to stand out and differentiate your ecommerce business in a crowded space, and key ways to leverage soc...
If you have a budget for digital marketing, pay-per-click (PPC) campaigns are an excellent way to reach more people online. With PPC, you bid on keywords and appear in the top results of search engine pages, so your website or blog appears in front of potential customers who are active...
In your quest for pinpointing how to attract more customers to your business, you’ve got to answer some questions.First, who is a customer?After that, you’ve got to figure out answers to other big questions like “why are customer needs so important?”, and “how do customers affect ...
With more than 44,000 customers in 100+ countries, HubSpot gives its partnered agencies full leverage in terms of reviews. Here’s an example ofSmartBug Media: ii. Agency Spotter This is an excellent agency directory with nearly 17,029 service-type agencies. Below is an example of a review...
How to reach new customers in different markets When you first launch your business, you may have a very clear target audience in mind. Cultivating a relationship with them where they’re most likely to engage with your brand message is essential to getting your business off the ground. As ...
“Sports has been a perfect way for us to reach different age groups in our target audience.“With some of our partnered athletes, we have run a really cool campaign where we change the location of our logo on their gear or uniform, announce it on social media, and offer a 15% to ...
Want to know how to get customers to open your emails? It’s actually easier than you might think. Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make ...
They have a strong user-generated content strategy, encouraging their customers to tag them on social media. Their brand voice maintains the sassiness and humor Bobby Jack is known for, but still feels modern and doesn’t try too hard. You can see popular colloquial terms and phrases like, ...