To do this, create a table with four quadrants, where you'll rank your business’ strengths, weaknesses, opportunities and threats. Strengths: Identify the areas where your business stands out. Then, turn to your competitors and ask yourself, “How can I do what they do, but better?” ...
Non-canonical URLs: Google should skip these URLs because they’re alternative URLs to the same page 3xx or 4xx URLs: Google shouldn’t index or rank these URLs, as they redirect users to a different page (3xxstatus code) or return a client error (4xx status code) Keep to the Size ...
Regularly tracking these issues as a KPI is important because error pages generally don’t get indexed. Indexing is Google's process of storing web pages in its database to display them in search results. If your pages aren’t indexed, they won’t rank in search results. You can find you...
"Identify the social media platforms your audience is active on the most and get an in-depth understanding of what it takes to rank in them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leadi...
While theShopify App Storeis a powerful marketplace, you are not limited to this marketplace when it comes to marketing your app. The marketing you do outside the app store is in fact largely responsible for defining how your app will perform, and can help you rank better in the app sto...
Marketing. Build a marketing plan Ecommerce SEO. Improve your search ranking Social media strategy. Turn social into sales Business growth. Scale your business Sell anywhere with Shopify Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your ...
First, content audits help you take note of the areas on your website that aren‘t properly optimized for search engine rank. For example, you might add meta descriptions to your blog posts as part of your current strategy. If that always wasn’t the case, a content audit helps you loca...
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning.
For a topic to make sense for a video,it must have clear "video intent"—i.e., people want to watch a video around your topic. If the topic doesn’t have video intent, that means your video won’t rank in search results. No matter how hard you try. ...
The previous steps will reveal what kind of video production you need to rank in your niche. But it also depends on your budget. Consider these two scenarios to guide your decision: You're an independent creator starting a YouTube channel from scratch and looking to monetize it eventually. ...