Learn what keyword research is, why it’s important, how to do research for your SEO strategy, and how to choose the right keywords for your website.
UseKeyword Strategy Builderto quickly cluster keywords and align them with your content strategy as topics. Mapping out your keyword strategy is important because ranking for relevant keywords leads to ranking for your defining keywords. And that’ll attract your target audience. Keyword Strategy Builde...
3. Identify Search Intent 4. Analyze the SERP 5. Select Primary Keywords Next Steps Keywords form the foundation of a strong SEO strategy. If you want to learn how to choose keywords for SEO, follow this step-by-step guide. It explains how to identify, analyze, and select the best keywo...
On the other hand, general keywords are generic terms that drive less targeted but massive traffic to your business.For instance, a customer looking to get some new jeans may search for a general keyword like “buy jeans”, or a niche keyword phrase like “buy navy blue jeans”. If you ...
Assuming we know what topics and keywords align with the business, let’s focus on the first two criteria: Search volume: This is the popularity of the keyword. Are people searching for it? A lot or a little? Is it trending up or down?It’s useless to target a phrase if no one is...
Understanding keywords helps you bridge the gap between you and your audience. When you have a better idea of how users seek out information, you can create content that will be readily available and quickly visible on search engines to establish authority and marketability of your brand. In ...
Use the keyword discovery phase to find long-tail keywords that have relatively high search volume and low competition. Use tools like Ubersuggest during your keyword analysis to narrow down your shortlist by assessing hundreds of keywords quickly. ...
For example, “easter chocolate” sees a spike in search interest every Easter. Before investing inSEO, you should consider trends and seasonality to determine if your marketing efforts will be worthwhile over the long term. Step 6 – Select your target keywords ...
To quickly find an article in the Microsoft Knowledge Base, you can search by using keywords and query words. This article lists keywords and query words that you can use in your searches. You can also find keywords and query words by looking in the "Keywords" and "Additional ...
Unlike Keyword Planner,Google Search Consoleis used to monitor keywords you already rank for, not to search for new ones. So what’s the point? The point is to discover the keywords that are on the verge of achieving top SERP positions (the so-calledlow-hanging fruit). And then give tho...