Email remarketing is also a significant driver for recurring business. If you collect email addresses and send post-purchaseemail remarketing flows, you’ll bring customers back to your site, foster brand loyalty and increase repeat orders. The takeaway: email pays substantial dividends. 1 in 4 pe...
Usingcompany-branded email addressnot only boosts your brand’s image but also reinforces your identity in the marketplace. These addresses create a cohesive experience, making it easier for customers to recognize and remember your brand. This practice helps businesses cultivate a professional presence...
It happens to all of us, sometimes. It’s not the end of the world. Still, we know the thought of an erroneous email dancing around your subscribers’ inboxes is enough to make you want to crawl into a hole. We get it. But you have to come out into the sunlight again at some ...
Real-world use-case:Here’s how our former VP of Sales used this method to let someone opt-in to an email introduction requested by one of our sales reps. It offers clear and compelling reasons why Marsha could benefit from accepting the offer, but only “if possible” and on her terms...
Google offers professional business email addresses withGoogle Workspace (formerly G Suite), which includes Gmail and other productivity tools like Docs, Sheets, Drive, Google Meet, and Calendar for businesses. This method is not free, but it allows you to use a Gmail account for...
Keeping your bounce rate low by implementing procedures to immediately remove email addresses that return "hard" bounces is essential. No Blacklist Appearances Appearing on just one of the leading blacklists is enough to get you blocked by some ISPs. Senders with low complaints, who don’t hit...
An email newsletter sign-up form collects email addresses from prospects. These forms are embedded on a web page. Visitor can then enter their email address and get added to your email newsletter. The best thing about email opt-ins is that you can build a pipeline of leads to nurture. Ove...
You can use this email to offer a discount or exclusive content, promote your newest or best-selling products, share success stories or simply thank new subscribers for their interest in your business.Tips for building your email list Email lists are valid, verified email addresses from users ...
API configuration: Check that you’ve configured your API correctly, this includes setting up sender email addresses, recipient addresses, subject, body, and attachments. Email content: Some email APIs can have content policies around their elements, (subject, body, attachment) to ensure the content...
Enable double opt-in on your signup forms to make it harder for people and bots to add invalid email addresses to your list Re-engage inactive subscribers with win-back email campaigns. Give your subscribers one last chance to engage with your content. If they’re still not interested, dele...