In order to run a Facebook ad, you need to follow several steps. First, you'll create a Facebook Ads Manager account and start a new campaign. Next, you'll choose an objective, including what audience you wish to reach, and set your budget and schedule. Finally, you'll create a Fac...
Learn how to use Facebook lead ads like a pro. From initial setup to lead management and beyond, get the lowdown on maximizing your ad campaign's potential.
Facebook Ads have gotten a tad more complicated because they have so many places to spend your money. You can Boost your post (formerly known as Promoted Posts), you can run a News Feed Ad, or an ad in the right column, or Promote a Page Post – whew! But ...
Recent research suggests that businesses spend an average of17% of their marketing budgetson social media, a figure that is projected to increase to 26% by 2028. Facebook and Instagram are especially important platforms for social media marketing due to theirenormous user bases, rich display optio...
Learn to make dynamic Facebook ads that help your products stand out from the competition and appeal to interested shoppers.
Here are a few tips on how to reach more people on Facebook: 1. Optimize your content formatting and captions for Facebook This is especially important as cross-posting across Instagram or X (formerly Twitter) has become more and more common. Simply put, you can’t treat Facebook as a ...
Tailoring and tweaking your video ad campaign It isn’t enough to simply put a campaign together, push the button and see what happens, especially as Facebook has so many sophisticated targeting tools. Creating ads on Facebook shouldn’t be a long and drawn out process but it should ...
Facebook ad scaling is simply the practice of taking your best-performing ads and making adjustments to get more out of them. There are two main types of scaling. Facebook ads vertical scaling This is the “spend money to make money” option. Put more money into successful ads, and they...
The Boost Post button allows you to quickly create a Facebook ad from your post to get more engagement and attract new users to your Facebook page. You can include a call-to-action button on the post and target users in specific locations, with particular interests, or who have behav...
In this guide, we’ve laid down the step-by-step process of running Facebook ad campaigns. And to make it even better, we put together a checklist to help you keep all of your campaign details straight. With this resource in hand, you can build the right ad for the right audience on...