The unique features of trade dress may include: Size; Shape; Color or color combinations; and Graphics. Trade dress rights protect the unique packaging of products. They are designed to protect the product from imitation. Find the Right Intellectual Property Lawyer Hire the right lawyer near your...
trade dress ：商业外观，依美国判例之释义，系指“产品之整体形象或总体外貌”。此种商业外观，可涵括“尺寸、外形、颜色或颜色之组合、构造、图形，乃至特殊的销售技艺”。据此文意，商业外观概可视为一种设计（Design）。依欧美立法的思路，专利、商标乃至版权法，均可保护设计；然而，立法理当避免三类...
Visit trade shows Trade shows are a great way to see a range of fabric suppliers in different niches. These shows offer a chance to see fabrics and trims up close to determine the right look for your brand. Attending shows can feel overwhelming especially as a beginner. However, researching...
I was just wondering, what drew you to the STEM field? Or was there someone significant in your life that just introduced you to STEM and you fell in love with it? Zaina: I'm not quite sure exactly, you know, where it happened. But I do know, from a very early age, i...
Plus, if your trade secrets leak, customers may worry about the safety of their own data. To protect your reputation and assets, consult a business lawyer to add nondisclosure agreements and noncompete agreements to your employment contracts. Ensure these documents define and outline confidential ...
These professionals also spend plenty of time visiting trade shows and using computer-aided design (CAD) to transform simple sketches into finished products that are ready for photo shoots and runways. As a successful fashion designer, you may eventually have your own business. When you are in...
Step 3: Dress up your online presence In today’s digital world, you need a strong online presence for your clothing brand because it’s most likely how you’ll connect with potential and existing customers. It also happens to be a great way to showcase your products and drive sales. ...
How would he or she act, talk and dress? Take about 5 minutes to select 4 to 8 adjectives that would describe the tone and personality of your brand. Need some inspiration?—Check out my article where I describe personalities of famous brands.Once we've got your brand defined, now It...
Non-disclosure agreement.If your business deals with sensitive information, consider having employees sign a non-disclosure agreement (NDA) to protect your confidential information and trade secrets. Keep in mind that this is just a starting point when it comes tomanaging employees— after all, empl...
Once you’ve decided on a brand name for your business—depending on how unique it is, and the extent to which brand abuse is a threat in your niche—you should consider trademarking it. Jessica stresses that trademark enforcement is one of the best responsive measures to protect against bra...