#2: It should be easy to read, spell, and pronounce. Having an easy-to-read, easy-to-pronounce name makes it easier for people to spread the word. It also createscognitive ease, which makes your brand seem more trustworthy and likeable. As a rule of thumb, I likeJason Calacanis’sgui...
Pronounce the word “Tah-chee.” It’s from the verb tacere, which means to go quiet. The word taci has been decreasing in popularity, though.[3] Sometimes people will shorten Stai zitto to zitto. Zitto’s plural is ziti and zitta is feminine.[4] Say Chiudi la bocca! This ...