It must be easy to pronounce: Word of mouth is important, and if your customers can’t say it, they won’t mention it to others It must be easily understood: It helps if the name hints at what the product does unless you have a colossal marketing budget to explain a more left-field...
Is it impossible to pronounce English words well? Should you follow the counsel of Trenité’s poem and throw in the towel? After all, English has 44 distinct sounds, with more than 1,000 different ways to spell them! But think of the advantages. English spelling gives fascinating glimpses...
It must be easy to pronounce: Word of mouth is important, and if your customers can’t say it, they won’t mention it to others It must be easily understood: It helps if the name hints at what the product does unless you have a colossal marketing budget to explain a more leftfield ...