As the traditional model of selling cosmetics wanes—“slapping a celebrity on the brand and hoping it sells,” according to Megan—the time is now for niche brands to shine. Consumers are looking to connect and to identify with a brand. It’s not enough to have a great product—to succe...
It’s not enough to have a great product—to succeed in the skin care industry, beauty entrepreneurs need to invest much of their attention in defining their audience and understanding its unique needs. As the traditional model of selling cosmetics wanes—“slapping a celebrity on the brand and...
Between those long, hard-to-pronounce words and thewide variety of ingredientsout there, it’s no wonder why so many of us struggle to chooseskin care productsthat are suitable for our complexion. Wouldn’t it be great if reading your skin care product label wasn’t so hard? It is worth...
Beauty is a fast-moving industry with lots to learn. While you won’t have the experience or the budget of global businesses, you aren’t carrying their baggage either. Find solutions for customers who can’t get what they need from major skin care brands. And engage with those communities...
Genie Supply now manufactures for more than 200 brands. “The orders from our clients are getting bigger and bigger,” says Megan. “We’ve really been able to prove that there is a need for niche indie beauty manufacturing here in the States.” ...
Beauty is a fast-moving industry with lots to learn. While you won’t have the experience or the budget of global businesses, you aren’t carrying their baggage either. Find solutions for customers who can’t get what they need from major skin care brands. And engage with those communities...
How do I make skin care products to sell? If you’re getting started, you can experiment with basic skin care formulations on your own to get a feel for the color, consistency, and scent. Some skin care can be made from home, but more complicated formulations containing water or emulsions...
Hot ingredients (e.g., retinol, probiotics, hyaluronic acid) Simple formulations that exclude common allergens or are offered at lower price points (e.g., organic ingredients, natural ingredients, clean cosmetics) 📖 Read more: Find a Product to Sell: 12 Strategies for Finding Your First Prof...
Genie Supply now manufactures for more than 200 brands. “The orders from our clients are getting bigger and bigger,” says Megan. “We’ve really been able to prove that there is a need for niche indie beauty manufacturing here in the States.” ...
Hot ingredients (e.g., retinol, probiotics, hyaluronic acid) Simple formulations that exclude common allergens or are offered at lower price points (e.g., organic ingredients, natural ingredients, clean cosmetics) 📖 Read more: Find a Product to Sell: 12 Strategies for Finding Your First Prof...