Shortly after Byetta became available in 2005 I found a doctor who would prescribe it. I wanted the weight loss side effect, and I got it. I still remember the day I first stepped on the scale at that doctor’s office. It showed that I weighed 312 pounds, which on my 6’3″ frame...
Promotion is one of the key in order for the success of this new drug. Marketing and pharmaceutical representatives for this drug needs to reach more doctors in order for them to be educated about the drug and how to prescribe them to their patients. With Marketing and distribution partner, ...