It is important to take a balanced view on the use of data-driven approach, especially in the social sciences. This paper consists of six sections. Section 2 provides a basic overview of big data analysis and value chain analysis. The overall research process is described in Section 3, and...
The TTM outlines six stages before a new behaviour is firmly established, including the following: (1) precontemplation—no intention to change their behaviour; (2) contemplation—start to become aware of the problem; (3) preparation—started to prepare themselves for change; (4) action—changed...