Acknowledgment in a trade publication Military honors You may have received awards for leadership and dedication if you’ve worked for the military. Although your service may feel unrelated to the position you’re applying for, you’ve likely gained transferable skills that will impress a hiring ...
Running an online business is a juggling act. Between managing your store, wrangling supply chains, and keeping customers happy, finding time to post on Instagram when your audience is actually scrolling can feel impossible. But here’s the thing: You don’t have to choose between running your...
Please tell your team, organisation or institution about the publication of your blog. They may be able to help you further widen the reach of your content across the Research Communities and beyond. You can also share your post on social media. We encourage you to make use of the ‘Share...
At the bare minimum, find a way to post once per week. This needs to be a substantial post, too: 2,000 words at least. Long-form content receivestwice as many page views, and Google’s algorithms favor content that is 3,000 words or longer. We recommend you start here. Serious blog...
However, Apple also runs paid ads on platforms like LinkedIn and Instagram, where the objective shifts to conversions. Source Here, relevant KPIs might include click-through rates (CTR), website visits, product inquiries, and social-to-sale conversions. As you can see, social media KPIs diffe...
each publication or site has a distinct purpose and audience. Your bio should reflect knowledge of the platform and highlight the aspects of your background that would most appeal to its readers. Your Twitter bio, for example, may be both more promotional and playful than a bio on your ...
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opportunity. You never know whom you’re going to meet or where, so if you suddenly find yourself face-to-face with someone who can help your career, a preplanned elevator pitch can help immensely. They’re also useful for strategic outreach, as in aconnection request message on LinkedIn....
Write a blog post for a digital marketing audience in the retail sector on LinkedIn, including a title. Keep it to less than a 4-minute read. Aim for a tone that is warm and engaging yet businesslike and informed. The blog should flow continuously without section headers. It should positio...
“At my peak, I used to post between four and 10 articles per month. Four wasn’t too difficult, but 10 is quite hard-going. However, there is no hard and fast rule for what’s right. If you have one article that is performing really well, your time may be best spent promoting ...